Trademark Registration & Protection
We oversee every step of the trademark registration process in the United States as well as globally. The most effective time to engage a trademark attorney is during the development phase of a new product or service, prior to its introduction into the marketplace. If a trademark is already being used but is not formally registered, we can provide advice regarding appropriate steps to secure protection. In the event an infringement claim is initiated against a client, we immediately work to devise a defense strategy.
Once a trademark is registered with the U.S. Patent and Trademark Office, the owner has exclusive rights to use that mark in connection with the specific products or services. Prior to filing the application, we work with clients to determine whether there are any conflicting marks (either registered or unregistered), make recommendations regarding the most effective product or service description and counsel clients about which classification(s) in which to register.
Just as critical as trademark registration is ensuring protection. Our firm handles enforcement of intellectual property rights in the event another person or company attempts to use a mark in violation of the exclusive rights granted to our client.